The production company was founded in 2008 by Pietro Campedelli, after his long experience in international management and as Executive Producer, with the new aim of developing own properties and producing high potential animation products.
We work following one simple principle: to vary in developing and producing properties for the market, making sure that every single creative choice is the best one among all the alternatives.
To collaborate with different artists and companies, allowing them to mix their own stamp to the projects according with our line and concept, and to get properties that are already strong in their own markets, is the way we carry out our philosophy.
We believe in the importance of keeping up with new trends but also of becoming familiar with the main users of our products. For this reason we always need to be present at the most important trade fairs and organize “school labs” in order to come into direct contact with kids during the development of a project.
Because we aim to stay a streamlined and flexible company with a managerial structure, teamwork is a very important tool for us, both internally with key persons responsible for each business area, and externally by putting our best efforts in national and international collaborations to make them reliable and long-lasting partnerships.